MLB.com Campaign Manager Rewards Fans for Supporting Players Across Platforms
Every last vote will matter in each League's tightest races as fans cast their final ballots exclusively online at MLB.com and the 30 Club sites via the 2010 All-Star Game MLB.com Ballot Sponsored by Sprint. Online ballots for the 17 starting position players in the 2010 All-Star Game will be available through 11:59 p.m. (EDT) on Thursday, July 1.
MLB.com also introduced a new element to the exciting conclusion of All-Star balloting, the 2010 All-Star Game Campaign Headquarters, which gives fans the chance to join a campaign for any player and compete to become that player's online "Campaign Manager."
After completing the 2010 All-Star Game MLB.com Ballot Sponsored by Sprint, fans are presented with the option to support the campaign of any of the 17 players for whom they just voted for. When a player is chosen, MLB.com tracks every vote that fan helps generate for that specific player, whether it comes from Facebook, Twitter or MLB.com links forwarded. The fans generating the most votes are ranked on that player's campaign page.
"The campaign staff concept gives visitors an effective way to actively participate in the process," said Dinn Mann, executive vice president, content, MLB.com. "Even at this late stage, practically every race is too close to call. So any fan going viral to help spread the word could make all the difference."
Entering the final seven days of balloting, MLB.com has registered more than 150 million votes in the All-Star Game MLB.com Ballot Sponsored by Sprint.
SOURCE: MLB.com
